Andrew Campbell is the Director of the Ashridge Strategic Management Centre. This is a research centre devoted to issues concerned with the management of large decentralised companies. His current work programme includes directing research projects, running management programmes on strategy, lecturing to large and small audiences and acting as consultant to client companies.

Andrew has led research projects on corporate-level strategy, how companies enter new businesses, corporate mission, organisation design and linkages between decentralised business units. He has authored ten books including “Corporate-Level Strategy”, “The Collaborative Enterprise”, “Strategic Synergy”, “Breakup!", “Core Competency-Based Strategy”, “A Sense of Mission”, and “Designing Effective Organisations”. His most recent two books are on growth and decision making: “The Growth Gamble: When leaders should bet big on new businesses and how to avoid expensive failures” and "Think Again: Why good leaders make bad decisions and how to stop it happening to you". He has also published numerous articles including seven with the Harvard Business Review. “Many best ways to make strategy”, 1987; “Corporate Strategy: A Quest for Parenting Advantage”, 1995; “What’s Wrong with Strategy?", 1997; “Desperately Seeking Synergy”, 1998; "Tailored, not benchmarked - a fresh look at corporate planning", 1999; “Do you have a well-designed organisation”, 2002; “Stop Kissing Frogs”, 2004; and "Why good leaders make bad decisons", 2009.

Previously he was a Fellow in the Centre for Business Strategy at the London Business School where he managed research into the strategic decision-making processes of large UK companies. This work led to the publication of Strategies and Styles which was co-written with Michael Goold. He also directed in-company management development programmes and taught on the MBA programme.

Before that he was a consultant for six years with McKinsey & Co, working in both the Los Angeles and London offices on a variety of acquisition and strategy assignments. He spent three years as a loan officer with the Industrial and Commercial Finance Corporation (now 3i - Investors in Industry).

Andrew Campbell was educated at Eton College and Edinburgh University where he graduated with a first in Economics and Statistics. He is also a Baker Scholar and Harkness Fellow from the Harvard Business School.

VIEW IMAGES

DOWNLOAD FULL BIO PDF HERE